The new new thing:
Check out Terra Nova, a new blog dedicated to the wild and woolly world of massively multiplayer online games (MMOGs).
For those who have never heard of EverCrack widows, MMOGs are online role-playing games (RPGs), often with a fantasy theme (a la EverQuest). Now instead of "Ted from Accounting," you can be "Gorthon the Destroyer, despoiler of fair maidens."
These games are so addictive that at least one player died from exhaustion and dehydration. This, of course, makes them great business, since any opportunity to legally sell an addictive substance tends to be enormously profitable.