All Marketers Are Liars
Seth Godin has a new book out called "All Marketers Are Liars."
I've known this for some time, ever since Deb Kaplan took to referring to me as "the weasel" at my first job.
But Seth does a great job of pointing out how lying isn't about making stuff up, but about telling stories that are ultimately more true than the truth itself.
Fred Wilson writes:
"Seth tells stories with the best of them. He's an entertainer first and a business guru second."
That's true, but that's also the reason why Seth is successful. He tells stories that people remember, which is more important than just about anything else.