Sunday, October 16, 2005

Link O Rama

Link O Rama
All right folks, I'm tired and need to go to bed, so here's a week's worth of interesting or though-provoking links:


The actual value of star power--apparently, it does pay to sign Tom Hanks to star in your movie...but most of the excess returns actually go to the star.
http://hbswk.hbs.edu/item.jhtml?id=5025&t=marketing

Google's dentist? Alas, just a clever prank. But admit it, you believe it to be possible.
http://googletooth.blogspot.com/

Secrets to being a good boss. Wish I'd read this article when I started my first company.
http://www.management-issues.com/display_page.asp?section=research&id=2654

Take field trips. No, not the school kind--just make sure that you have actual contact with the customer and your business' frontline activity. It's always amazed me how out of touch senior management can be, even at relatively small startups. If JetBlue's CEO can do it, you can too.
http://www.worthwhilemag.com/entry/2005/10/12/take_more_field_trips.php

Jumbo shrimp marketing. If you want to stand out, overdeliver on a smaller set of requirements. Professor Youngme Moon of HBS has done some great academic research in this area.
http://brandautopsy.typepad.com/brandautopsy/on_the_soup_peddler/index.html

Great marketing by Deutsch. A totally viral way to show that they get it. And damned funny.
http://www.theadconceptor.com/

Teens to us old fogies: Skype who? Amazing that folks talk about investing in companies that attack this space without understanding how the kids actually act.
http://www.reemer.com/archives/2005/10/08/web_20_conversation_with_five_teenagers/

Envy is an interesting emotion...when I have time, I'll write about my own struggles with the green-eyed monster--compounded by the fact that so many people I know are centimillionaires.
http://www.fortune.com/fortune/envy/?promoid=cnn

10 words that supposedly help you get into the university of your choice. I'd feel better if so many weren't so, well, BS-y.

Achievement
Active
Developed
Evidence
Experience
Impact
Individual
Involved
Planning
Transferable skills

The bad words are more honest, though overly negative:

Always
Awful
Bad
Fault
Hate
Mistake
Never
Nothing
Panic
Problems
http://education.guardian.co.uk/higher/news/story/0,9830,1589617,00.html?gusrc=rss

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