Sunday, November 20, 2005

The unbundling of work

The unbundling of work

The Merc recently covered LiveOps, a new startup that provides the infrastructure for running virtual call centers. The operators are moms with young children, who like having a job that requres no commute, and can fit into their schedules.

The operators make $.25/minute, with bonuses for upselling. LiveOps already has over 5,000 operators handling calls for Jack LaLanne's Power Juicer and the Ronco Rotisserie Oven.

While columnist Mike Cassidy laments the death of the traditional job, I think the move to unbundle work will have tremendous positive effects. Work should become more flexible and efficient.

I also predict that the rise of the true Free Agent Nation will also create an enormous business opportunity for helping people to construct custom bundles of job, office space, health benefits, and so on.

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