Design Is The New Entrepreneurship
In this increasingly unbundled world, design is the new entrepreneurship.
Specifically, in the old days, entrepreneurship depended on building a large team and infrastructure to handle manufacturing, operations, and sales.
Today, especially with Internet businesses, these functions can all be outsourced, leaving design as the core competency of the entrepreneur.
A friend of mine is building a Web 2.0-type Web site. In the old days, this would have taken an entire team to build and operate. He's doing it on his own. In his spare time.
He designed the service, created a spec, and put it out to bid on Rentacoder...48 hours later, he's received a ton of bids, including some as low as $20. And that is not a misprint.
Of course, the $20 bidders are students in low-wage countries, but several reputable firms bid only slightly more, like $120.
I was amazed when he showed me the bids, but it just reinforces the point: Design is the value-add, not implementation.
Today's entrepreneurs need to be designers, first and foremost.