Tuesday, January 31, 2006

Reeses Peanut Butter Cup Marketing

Reeses Peanut Butter Cup Marketing
One of my favorite marketing tactics is what I call Reeses Peanut Butter Cup Marketing. This consists of the principle: two great tastes that go great together.

When I ran across this press release, I just had to laugh and admire the chutzpah:

AdultPokerParty.com will combine the Internet's two biggest moneymakers: porn and poker. If it sold Viagra as well, it would be unstoppable.

In all seriousness, questions of morality aside, I do admire the kind of creativity that powers the adult industry. Alas, I'm afraid that I just don't have the aptitude for that sort of thing.

1 comment:

TK said...

All great technology advancement of the last 120 years has been driven by either sex or gambling.

Give people what they want and they are more than happy to pay.