Thursday, April 06, 2006

Don't Hate Me Because I'm Beautiful

Don't Hate Me Because I'm Beautiful

A new research paper from Wesleyan University reveals what is patently obvious to anyone with experience in the real world: Being good-looking is a major advantage.

More specifically, even when beauty has no impact on actual productivity, beautiful people are more confident about their abilities. Meanwhile, employers who evaluate beautiful people overestimate their productivity, especially after a face-to-face interview.

Thank goodness I'm so damn good-looking. Heck, I think I'm better looking than Ray Lane.

Of course, this also suggest an arbitrage opportunity--start a company that doesn't require face-to-face contact and hire ugly smart people!

Armed with the data from these experiments and surveys, the economists found several interesting results. It turned out that beautiful people were no better than ordinary people in solving mazes. But despite having the same productivity as others in this task, beautiful people were a lot more confident about their own abilities. Being good looking seems to be strongly associated with self-confidence, a trait that is apparently attractive to employers.

When employers evaluated employees only on the basis of résumés, physical appearance had no impact on their estimates, as one would expect. But all of the other treatments showed higher productivity estimates for beautiful people, with the face-to-face interviews yielding the largest numbers.

Interestingly, employers thought beautiful people were more productive even when their only interaction was via a telephone interview. It appears that the confidence that beautiful people have in themselves comes across over the phone as well as in person.

But even when the experimenters controlled for self-confidence, they found that employers overestimated the productivity of beautiful people. The economists estimated that about 15 to 20 percent of the beauty premium is a result of the self-confidence effect, while oral and visual communication each contribute about 40 percent.

It seems that good-looking people are good communicators as well, and their oral communication skills contribute about as much to employers' perceptions as their looks.
As the researchers put it, "Employers (wrongly) expect good-looking workers to perform better than their less-attractive counterparts under both visual and oral interaction, even after controlling for individual worker characteristics and worker confidence."

4 comments:

Ryan Geist said...

Ah, if we could all be Derek Zoolander.

Ryan Geist said...

But seriously, it makes sense, right? All humans are perfectionists deep down. The Greek and Romans worshipped perfect gods in the image of 'perfect humans'. Christians, the same, but only one of them. And us, Americans, worshipping Hollywood and the "Beautiful People" as IF they were gods... It seems that visual stimulus is the most powerful of the senses (think of the most successful advertising - all visual, right?). So, that being said, I move to offer classes in college on "Becoming Beautiful 101". Course content will include "The Strategy of Surgery", "From Makeup to Manager" and - my personal favorite - "Breast for Success".

Vinnie Mirchandani said...

hey, why do you think I gave Ray Steve Tyler's cameo in my "remake" of Be Cool - see below -)

http://dealarchitect.typepad.com/deal_architect/2006/04/blog_cool.html

Chris said...

Already ahead of you Vinnie, I read your blog entry earlier today!