Wednesday, September 27, 2006

Cocaine Marketing

This is frakking brilliant. Redux Beverages is completely sold out of their new energy drink, Cocaine, after spending $37.50 on marketing (they delivered a case of the stuff to the New York Post, which immediately wrote a story about the brand).

What does it taste like? Who knows! All you need to know is that it has 350% more caffeine than Red Bull, and that it's called "Cocaine!"

This is a Hot Pink Cow in spades.

The frightening thing is that the founders may have gotten the idea from Max Barry's satirical novel, "Syrup."

In it, the hero creates a hot new cola with a six-word pitch:

"New cola. Black can. Called Fukk."

Are you crazy enough to market a product named after an illegal substance or obscenity? Maybe not, but you can certainly think about ways to use this tactic in your business.

Now if you'll excuse me, I've got to hurry up and file for a trademark on Crystal Meth Energy Bars.

1 comment:

Foobarista said...

I had a friend who had a last name that sounded similar to "cocaine", so he called his consultancy "Cocaine". I always wondered what the auditors thought when they found his POs in the company's file cabinets...