Thursday, July 31, 2008

Brilliant Marketing: Promoting *Negative* Reviews

This is flat out brilliant. The makers of the cult hit Gossip Girl (sorry, don't watch it, I'm not a teenaged girl) are running ads for their second season that feature *negative* reviews.

"A Nasty Piece of Work" proclaims one ad. "Mind-Blowingly Inappropriate" says another. The most hyped promo of all? "Every Parent's Nightmare".

I can't imagine anything more attractive to teens than a program that is nasty, inappropriate, and scares the hell out of parents!

Can you think of a way to attract negative reviews or press that will actually help your business?

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