Several of the comments on these posts have pointed out that comments alone aren't the best measure of blog engagement.
The redoubtable Devin Reams wrote:
"Some of your deeper stuff may be more thought provoking, though. Using comments isn't the best judge. In other words, what if you said EVERYTHING there is to say and it was so great I couldn't possibly add to it (or don't want to risk embarrassment leaving a comment). Do you track number of incoming links / page views and other variables?
I doubt the "most popular" would be the same across all variables (which may or may not be obvious)."
"I think another problem is that people gauge the attention a post is getting by the number of reader comments. Obviously that isn't a good metric - shorter posts are easier and less intimidating to respond to.
If I read a long well written post, I either agree or disagree (to some part or the whole). If I agree I probably won't say anything, and there it is unlikely I'll spent the time on a well written rebuttal, opting to say nothing at all instead."
So I'll put it to you? What is the right measure of blog engagement?
- Inbound links
- Social bookmarks (del.icio.us/Digg/Reddit/Stumbleupon)
And it it is all of the above, is there an easy way to measure it? Seems to me that there's a business opportunity in this!