Thursday, April 17, 2008

Quote of the Day: Advertising vs. Word of Mouth

If it stops when you stop paying for it - it's advertising.
If it grows on its own - it's word of mouth.

--Andy Sernovitz

This is the best definition for word-of-mouth I've ever seen.

Monday, April 14, 2008

Preparing for Parenthood

This article is a scream, and the reason it's so funny is because it's all too true.

1. Get home from work and immediately begin walking around the living room from 5PM to 10PM carrying a wet bag weighing approximately 8-12 pounds, with a radio turned to static (or some other obnoxious sound) playing loudly. (Eat cold food with one hand for dinner)

2. At 10PM, put the bag gently down, set the alarm for midnight, and go to sleep.

3. Get up at 12 and walk around the living room again, with the bag, until 1AM.

4. Set the alarm for 3AM.

5. As you can’t get back to sleep, get up at 2AM and make a drink and watch an infomercial.

6. Go to bed at 2:45AM.

7. Get up at 3AM when the alarm goes off.

8. Sing songs quietly in the dark until 4AM.

9. Get up. Make breakfast. Get ready for work and go to work (work hard and be productive)

Repeat steps 1-9 each night. Keep this up for 3-5 years. Look cheerful and together.