Thursday, July 31, 2008

Brilliant Marketing: Promoting *Negative* Reviews

This is flat out brilliant. The makers of the cult hit Gossip Girl (sorry, don't watch it, I'm not a teenaged girl) are running ads for their second season that feature *negative* reviews.

"A Nasty Piece of Work" proclaims one ad. "Mind-Blowingly Inappropriate" says another. The most hyped promo of all? "Every Parent's Nightmare".

I can't imagine anything more attractive to teens than a program that is nasty, inappropriate, and scares the hell out of parents!

Can you think of a way to attract negative reviews or press that will actually help your business?

Tuesday, July 29, 2008

Farewell, John Templeton

I'm absolutely shocked that I hadn't read anything about Sir John Templeton's death until I saw the obituary in the Economist.

We're talking about one of the most legendary investors of all time, and he doesn't warrant a mention on any of the blogs I read? For shame.

Comic Con Causes Worldwide Metal Bikini Shortage

Image credit: Jedi Temple Archives
I support these young ladies striking a blow for feminism by reclaiming the metal bikini from its role as a tool for objectifying womanly beauty.

The Bank

This is a nearly perfect post. I excerpt only to provide a should really read the whole thing.

Imagine there is a bank that credits your account each morning with $86,400. It carries over no balance from day to day. Every evening the bank deletes whatever part of the balance you failed to use during the day. What would you do? Draw out every cent? Of course!

Each of us has such a bank. Its name is TIME. Every morning, it credits you with 86,400 seconds. Every night it writes off, as lost, whatever of this you have failed to invest to good purpose. It carries over no balance. It allows no overdraft. Each day it opens a new account for you. Each night it burns the remains of the day. If you fail to use the day's deposits, the loss is yours. There is no going back. There is no drawing against tomorrow. You must live in the present on today's deposits.