So often, we think about customers from an MBA perspective.
But when we think about value, we think about their value to us as businesses.
We need to turn it around and think about how we can add value to their lives.
Only if we add value to their lives will they be willing to share that value with us (i.e. pay us).
To be successfully selfish, be selfless.
(originally a comment on this post from Paul Greenberg)