One of the things we're taught in Silicon Valley is how difficult it is to change user behavior. We go out of our way to avoid requiring behavior change (though some of our biggest success stories depend on it--witness Facebook and Twitter).
But there's another implication that most people miss--if changing behavior is hard, you can really stand out if you're able to change your own behavior.
People are often surprised to learn that I've lost 40 pounds in the past two years. They think I've gotten a physical trainer or personal chef. Far from it. In fact, I don't even have a gym membership anymore. What I have done is adopt a very strict low-carb diet. Is it hard to give up bread, rice, and pasta? You bet. But because I'm willing to eat differently, I'm able to achieve different results. I may be getting older, but I'm winning he battle of the bulge.
Are there ways you could change your behavior, to do things differently from everyone else, that could make a big difference in your life?