I recently ran across the Wheel of Persuasion:
It's a catalog of online persuasion techniques, perfect for persuasion junkies like me and Ramit Sethi (which is where I suspect I found the link).
But it's also a great example of how putting in the work can establish your status as an expert. It's marketing genius.
The Wheel of Persuasion is from Bart Schutz, who runs a consultancy in the Netherlands called Online Dialogue.
Had I ever heard of him before?
Will I remember him now?
If you build a resource people rely on, you create a massively scalable sales tool. You can only have so many conversations. Events like speaking gigs can multiply your audience, but a uniquely useful tool can reach orders of magnitude more people.
What's stopping you from building a Wheel of Persuasion equivalent to promote your startup, or your personal expertise?