Sunday, July 07, 2013

Timely and Timeless

We live in an age that values the timely.

We race to tweet or post, to catch the continuous wave of conversation that runs 24/7/365.

The rewards of timeliness are great; it allows us to influence and persuade.

It burns like a firework, lighting up the sky.

But in our haste to live a real-time life, we must not forget the timeless.

As the saying goes, a day-old newspaper is good for wrapping fish.  What use is a day-old tweet?

The timeless seems slow, is slow.

The timeless is a slow burn, not a bright flash.

It lasts and delivers value long after the timely is forgotten.

Take some time to do the timeless, not just the timely.

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