tag:blogger.com,1999:blog-2460005.post5539750239179587015..comments2023-11-05T04:28:29.961-08:00Comments on Adventures in Capitalism: Why product first impressions are important:Chrishttp://www.blogger.com/profile/00927628412285314176noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2460005.post-64867779586901034822013-06-29T17:16:36.859-07:002013-06-29T17:16:36.859-07:00Ol' Steve Jobs used to call this the "out...Ol' Steve Jobs used to call this the "out of the box experience". It meant initial defaults were chosen sanely, other stuff was easy to set up, product packaging didn't require a chainsaw to get the thing open, and you weren't going to be frustrated with the gadget when you took it out of the box.<br /><br />This was in stark contrast to lots of home electronics in ye olden days, where the expectation was that you'd mind-meld with a 50 page manual in bad English before you could get your VCR to talk to your cable box and speakers.Foobaristahttps://www.blogger.com/profile/17695839524769425977noreply@blogger.com