tag:blogger.com,1999:blog-2460005.post6553117819604116811..comments2023-11-05T04:28:29.961-08:00Comments on Adventures in Capitalism: The one number (45) that explains Constant Contact's successChrishttp://www.blogger.com/profile/00927628412285314176noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-2460005.post-83243702235627650632013-03-18T01:45:17.258-07:002013-03-18T01:45:17.258-07:00What a great resource! Thanks and more power to yo...What a great resource! Thanks and more power to you.Portland Website Developmenthttp://www.bizsuccesscenter.comnoreply@blogger.comtag:blogger.com,1999:blog-2460005.post-32684482366291097062013-03-08T11:03:23.545-08:002013-03-08T11:03:23.545-08:00Good post. However, you didn't say what has ma...Good post. However, you didn't say what has made that number (45) possible. The number itself is not the answer to their success, but rather what they do to achieve that number is the key.harry @ GoalsonTrack.comhttps://www.blogger.com/profile/16271252296236387961noreply@blogger.comtag:blogger.com,1999:blog-2460005.post-14258556711185361612013-03-06T07:10:42.585-08:002013-03-06T07:10:42.585-08:00Sorry guys, I should have quoted the CPA calculati...Sorry guys, I should have quoted the CPA calculation!<br /><br />In terms of freemium, I think it does work, provided you pick the freemium criteria carefully. I've written about this before:<br /><br />http://chrisyeh.blogspot.com/2012/08/the-only-kind-of-product-that-can-pull.htmlChrishttps://www.blogger.com/profile/00927628412285314176noreply@blogger.comtag:blogger.com,1999:blog-2460005.post-6198975291187101502013-03-06T06:39:56.601-08:002013-03-06T06:39:56.601-08:00It's been pretty thoroughly discussed that all...It's been pretty thoroughly discussed that all Freemium does is load up your servers and support channels with moochers.<br /><br />Have a free trial, yes, but don't have a freefium plan.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2460005.post-30355762305863481562013-03-06T01:13:01.003-08:002013-03-06T01:13:01.003-08:00Um, she directly TELLS you the $450 COCA number. F...Um, she directly TELLS you the $450 COCA number. From the transcript:<br /><br />So here is the Constant Contact math, 39 dollars a month, 45 month called it roughly 1,800 in lifetime revenue. 72% gross margin, about 12. 50 %in lifetime gross margin, and 450 dollars cost of acquisition. So we’re 800 dollars in lifetime customer value.<br /><br />--Jim SAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2460005.post-15485452114785635952013-03-06T00:56:59.839-08:002013-03-06T00:56:59.839-08:00i have the same question..i have the same question..ragsnoreply@blogger.comtag:blogger.com,1999:blog-2460005.post-28748159043630820562013-03-06T00:17:08.204-08:002013-03-06T00:17:08.204-08:00great post!! How did you get a CPA of 450 from the...great post!! How did you get a CPA of 450 from the 1800 lifetime value number?Anonymousnoreply@blogger.com