tag:blogger.com,1999:blog-2460005.post8674791828807866040..comments2023-11-05T04:28:29.961-08:00Comments on Adventures in Capitalism: Design Your Products for Delight and GrowthChrishttp://www.blogger.com/profile/00927628412285314176noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2460005.post-54366561133167651822013-11-12T12:24:37.457-08:002013-11-12T12:24:37.457-08:00As Peter Ducker wrote,"The aim of marketing i...As Peter Ducker wrote,"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."<br /><br />Marketers need to think holistically about what constitutes their "offering". It's a package that includes the entire experience with the brand, not just the product.<br /><br />Part of that experience is customers' ability to help with the marketing.Roger L. Cauvinhttps://www.blogger.com/profile/08969779835314260680noreply@blogger.com